Use this form to submit your contest details. Need some contest ideas? Read below the form for lots!
1. Like to Win
“Like to Win” is one of the easiest contests to set up and easy for users to participate in. As the name suggests, fans only need to like a certain post to enter the contest and stand a chance of winning. Facebook has allowed page owners to run contests through posts and updates so cover photos, post updates, video updates and apps tab all can be used to run this content. The “Like to Win” contest through post updates are more engaging, and you can promote the post with Facebook ads to get more people to like your page who are not only interested in the reward but also have the interests you want to target. The participation rate is high due to the easy nature of the contest.
2. Comment to Win
Comment to Win makes a better contest than simply “Like to Win” contests because users have to make an effort and write something to win the reward. You can also ask users to comment and tag 3 friends in order to expose your brand to even more people who might not have liked your page yet. Fans must simply “leave a comment to win” and fans must answer a question, such as “What feature do you like the most about our products?
3. Caption Contest
If you are a Meme fan than you’re going to love this as you can get a lot of creative entries and bring out the funny side of people.
4. Fill in the Blank Contest
These contests are fun and interesting to run, especially when the blanks are open ended. You can use them in your regular updates as well as for contests to get people talking about your brand or product. Such activity-based posts bring people on board and makes it really fun to hangout with followers. Big brands are using this tactic to get people from liking and sharing to actually writing comments and sharing their thoughts. JetBlue is one example, they got 182% more comments with FITB posts.
5. Photo Contest
You can run these contests with both third party apps or without them by simply asking fans to submit a photo to you through the Facebook Message feature on the brand page or allow fans to post a photo on your page wall and pick the winner randomly or by the number of likes or votes.
6. Q&A Contest
Similar to Fill the Blanks you can run Trivia based quizzes and Q&A’s on your page and run contests without having to pay for any service or app. You can ask simple questions or multiple choice questions and pick the winner randomly.
7. Join Email List to Win
This simple contest will give you both engagement on Facebook and allow you to get more signups to your email list. Free Digital Reads ran this simple contest on Facebook and picked up 250+ email subscribers running a contest for a $25 Shop gift card.
This Facebook contest ideas is very simple: Take a product you sell and ask people how they would use it if they owned it. Push people to think about something fun, interesting or unusual they would use it for. You can then give the winner the product and have them send in a picture of them using it in the way they described: Giving you some bonus user-generated content.
It’s my personal favorite. It forces entrants to get highly engaged with your product by thinking of interesting ways to use it. This is great for two reasons:
1. It gets entrants thinking about reasons to use (and thereby purchase) the product – making them more likely to purchase the product if they don’t win it.
2. It creates tons of social recommendations (testimonials) for your products.
If you use a 3rd party app, like Wishpond’s Essay Contest App, to run this type of contest, you can utilize built-in voting on entries to determine the winner. Entrants will be propelled to share as much as possible with their friends to get the highest vote count. This will get each of their friends to read their recommendation of your product and pique their interest in checking out your products and business.
A recent Forrester Research report found that 70% of US online adults trust brand or product recommendations from friends and family and 46% trust consumer-written online reviews, while just 10% trust ads on websites and 9% trust text messages from companies or brands. This makes each entry in this type of contest a promotion for your company that is 10X as effective as any advertisement you can run.
1. In the contest description/details provide some icebreaker examples to get people
2. In the posts you make on your Facebook Page to promote the contest include user entries (and your own favorites) of how to use the product – photos of the use cases are a bonus
3. Choose a product that’s easy to think of interesting uses for. The product should be fairly mainstream that most people would have a use for, so everyone can easily think of something. The more niche the product, the less people will know how to use it, and therefore enter.
This contest idea entices your customers to take photos of themselves interacting with your products/services or while they’re at one of your brick-and-mortar locations. It’s similar to #1, in that it creates a personal recommendation/testimonial for your business, but has both a major advantage and disadvantage:
Advantage: A photo provides convincing proof that you recommend a company and its products, as you either need to have purchased a product/service from the company or have visited one of its locations.
Disadvantage: An entrant must have already purchased your product/service or visited one of your locations, which is a high barrier to entry.
For this type of contest to be successful you need to already have a lot of customers and fans on your Facebook Page. Why? Only a moderate percentage of your customers will see or enter your contest. And to enter they need to take the time to take a photo of themselves doing something very specific. This again will decrease the number of willing entrants in your contest.
To get a successful return on your investment (number of leads) from this contest, I would only recommend using this contest idea if you have at least 5,000 Likes on your Facebook Page. This will provide you with enough entries to make the contest engaging and entice people to share with their friends to get more votes than any other entry to win.
If you have less that 5,000 Facebook likes don’t fret! I would recommend using Facebook contest idea #1: It will get you a ton of entries and product recommendations by making it much easier for people to enter.
1. Choose a product that a lot of people own, or a highly popular store location, to maximize entries
2. Do your best to choose products that are not prone to having inappropriate pictures taken with them to avoid unwanted photos
3. Provide images built into the contest design of people using the products or at your store location to give them ideas on how they can do it themselves.
I’ve found that people truly enjoy this type of contest: They get to have fun thinking creatively about the product and get the chance to actually make a decision in a company. This second one is especially important for generating good will for your company, as people will see you as caring about and listening to your customers.
Letting your customers name your product also gives you great insight into what they think about it, what they value about it and . The name they choose will reflect their first impression of what they think it does and what they think is its strength.
This is a great way to build buzz around a new product: People will be reading about its functionality and benefits far more intently than if you showed them an ad. And they’ll be sharing about it with all of their friends to get votes for their entry. This is even a great way for new companies to generate initial buzz for themselves when they’re just starting out.
1. Similar to #2, try your best to choose products that don’t lend themselves to inappropriate names to avoid unwanted entries
2. Provide details on the specification and uses of the product so people will have a good understanding of how it works and what to call it
3. Make sure you actually use the name that wins the contest. To ensure the name is one you like, choose the top ten names with the most user votes and then have an internal panel of judges (or just yourself) decide on the final winner
The rise of memes on websites like Reddit have made photo caption contests a popular way to engage fans. The basic premise is that you post a picture of something funny or outrageous and then ask people to write a caption (title) for it.
A great way to utilize this to create buzz for your products is to include one of your products in the photo. Two great ways to create “photo caption contest” worthy photos with your products are to show an animal using it or to show a baby using it. These types of photos immediately make people chuckle and put them inside the mind of the pictured animal or baby to think about what they think the product is/does.
1. Use a very simple image that people don’t have to think about or decipher
2. Do not use religious or political figures or symbols – this can lead to much controversy
3. Use animals or babies in your photos – these are statistically the most engaging photos on Facebook
This is the best type of contest to drive new sales. To run this contest you simply choose 2 – 8 products, display them on a page and allow people to vote on each one. Include a title that reads “Whichever product gets the most votes will be 50% off next week”. When the contest ends post on your Facebook Page, and send an email to every person who participated, saying which product won and how customers can redeem the discount on it.
This will get people sharing with friends to help their choice win and even start comment discussions about which product should win, and why. This will create new recommendations/testimonials for your products as everyone clamors to prove that their chosen product is the best one to vote for.
A twist on this type of contest is to ask people to vote on which [Product/Service] you should add to your seasonal line-up
1. Provide an equal discount for all item. If the discount is higher on some items than on others, it will skew the results to those with the highest discount. This will minimize any discussion or engagement about which product is best, as people will focus purely on the price points.
2. Provide different categories of products to cater to your entire customer base (don’t put six different types of dishwashers up, it will not be very interesting to anyone who doesn’t want to buy a dishwasher right now)
3. Entice people to add comments about which product is better by telling them in the contest details/description