The reason why your company and product/services came to be?
Lux came to life when I had lost my job and was looking for work and a friend of mine said that I should start my own business selling my jewelry and accessories that I made. I had been an avid crafter for years and had sold my work at markets and other venues. I didn’t think that what I made was worthy of being sold in a retail store, but after some serious soul searching I decided that it was something that I could do, and to have a store in the downtown core of Nanaimo had always been a dream of mine since I had grown up in the downtown area. Less than a year later, Lux opened and to my surprise, my handmade wares were selling and for more than I ever thought they would. It was so nice to realize that there was a real market for handmade items and that people wanted the unique items that I made. That’s when I really learned the importance of buying local. I had always supported local it in the past but never felt so passionate about it as I do now.
Local, local, local! I am a big supporter of local artists, as well 95% of my store purchases are bought as close to home as possible through Canadian wholesalers. Its important to me as well as to my customers. I jokingly say, “Shop where you can yell at the owner”. No I don’t want you to yell at me but I like the idea that when I shop locally, I get to meet the owner and find out all about them as well as what they sell